Today’s Wise Woman has built her life, and legacy, around helping women do business differently.
From a spare-room start-up to an $18-million company, Suzi Dafnis, CEO of HerBusiness, has spent three decades showing women how to grow thriving, purpose-driven businesses without burning out.
In this episode, we talk about navigating midlife reinvention, the power of self-education and community, and why wellbeing and purpose are the new measures of success. Suzi shares the truth about burnout, authenticity, and what it really means to design a business, and a life, that fits who you are now.
It’s wise, grounded, and full of gold for any woman ready for her next chapter.
Links & References:
Connect With Suzi Dafnis
Listen to the HerBusiness Podcast at www.herbusinesspodcast.com
Connect With Jennifer Jefferies
Show Note:
This is the book that Suzi referenced that Robert Kiyosaki gave to her in this episode:
From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life by Arthur Brooks.
Introductions and podcast overview @ 0:00
Jennifer introduces Susie as a successful businesswoman and mentor who has built an $18 million company from a spare room startup. She highlights Susie’s expertise in helping women grow thriving, purpose-driven businesses without burning out.
Navigating midlife transitions @ 2:43
Jennifer discusses how many women in midlife face a crossroads, unsure of their next steps – whether to start a business, reinvent themselves, or find renewed purpose. Susie shares insights on how women can navigate this transition, emphasizing the importance of realigning with your current needs and desires, reconnecting with your heart’s true calling, and defining a new vision for the next chapter.
The power of self-education and community @ 7:00
Susie reflects on her own journey, having left school early and built her expertise through self-directed learning and surrounding herself with mentors and peers. She encourages women to continuously educate themselves, seek out supportive communities, and leverage their experience and wisdom as strengths, rather than focusing solely on grinding and pushing.
Prioritizing self-care and well-being @ 19:35
Susie shares her personal experience with burnout and the importance of making self-care a non-negotiable, including regular exercise, a healthy diet, and creating space for rest and reflection. She emphasizes the need to integrate work and life, rather than compartmentalizing them, and to design a lifestyle that aligns with your current needs and desires.
Embracing vulnerability and authenticity @ 36:17
Susie discusses her journey of becoming more vulnerable and authentic in her business, sharing more of her personal stories and emotions. She highlights the value of this approach in connecting with her audience and sharing her wisdom in a more impactful way.
Recap and closing thoughts @ 44:53
Jennifer and Susie conclude the discussion by emphasizing the importance of women in midlife and beyond sharing their stories and wisdom, and the unique contributions they can make. Susie reaffirms her mission to support and empower women in this stage of life.