When you’re successful on paper but exhausted in your bones, the instinct is to optimise harder. Angela Counsel built that empire. Embrace Menopause was thriving, with hundreds of women getting results. So she walked away from it all.
Not because it failed, but because she realised the real crisis wasn’t perimenopause. It was that women had stopped trusting themselves.
This conversation moves past the symptom-fixing into something deeper: What happens when the answer you built stops being enough? How do you hear your own wisdom again after decades of listening to everyone else? And what if perimenopause isn’t a problem to solve, but it’s training for who you’re actually meant to become?
Show Note:
Catalyst: A personal crisis in early 2025, sparked by policies eroding women’s rights, led to profound disillusionment and a near-abandonment of activism.
Turning Point: A reminder from her wife, Alice, and the historical example of the suffragettes reignited her purpose, shifting her from despair to action.
Outcome: This journey culminated in a TEDx talk, “Who Killed the Crone?”, and the formal launch of the “Present Day Wise Woman” movement.
Core Message: The movement reclaims the “crone” archetype, arguing elder women were deliberately erased by systems that profit from their self-doubt, and calls for women to claim their full power.